Experiment 3 output progress
- Overall Progress: 100%
- Final Environment+Filefront Link (1/1)
- Draft Environments+Filefront Links (2/2)
- Final Captures (8/5)
- Draft Captures (4/4)
- Sketchup Model - Donatella Versace Elevator (1/1)
- Sketchup Model - Steve Jobs Elevator (1/1)
- Sketchup Model - Table (1/1)
- Custom Textures (36/36)
- Mashup (1/1)
- Perpsective Sketches (18/18)
- Blog (1/1)
Friday, June 20, 2008
Finished
For Russell: Using the links at the top of the page might be the best for finding stuff quickly. However, there are some other interesting blog posts scattered through my pages if you have the time.
Draft Captures




Mashup (v2)
Under Donatella Versace's watch the new 3G iPhone is now the richest self-made woman in the world. She now oversees the production of a dozen collections each year thus potentially toppling one of the seminal technology and design companies of the world and creating a massive vacuum, which contains 15 billionaires. The future of Apple, judging upcoming designer talent since they were listed on the Hong Kong stock exchange, has confirmed cult status. Due to the fact that we as a culture inherently care about the visionaries and the artists and the thinkers together, Apple and the iPhone, pioneered the use of celebrities in advertising brands with a fortune of $3.4bn, which grew at 11.3% in the second quarter of 2006.
Not a particularly joyful thing to ponder, a loyal following called for greater measures to tackle the wealth gap. In 2008 the true worth of any man is measured only as market forces exert a greater control over the economy. Rampant economy has been successful for more than a decade so the story is far less about the man himself and far more about just how big of a hit as a major player in the fashion stakes Chinese president Hu Jintao is. And most importantly, in the grand scheme, the most part of his fortune, ahead of US TV celebrity Oprah Winfrey and Harry Potter author J.K. Rowling, has moved beyond clothing to include fashion, accessories, home furnishings, and hotels into a complete lifestyle brand. Does it really even matter?
Donatella Versace - http://www.vogue.co.uk/biographies/080421-donatella-versace.aspx
Steve Jobs - http://www.sfgate.com/cgi-bin/article.cgi?f=/g/a/2008/06/20/notes062008.DTL
Zhang Yun - http://news.bbc.co.uk/1/hi/business/6039296.stm
Final Image Uploads

Jobs Office
Inspired by simple harmonic colours and their interplay with white - Steve Jobs office is a geometric formation of smoothed forms.
From the middle floor elevator - Notice the similarities and differences
Versace's Spire from Jobs Office.
Meeting Space
The meeting space is an equalised, harmonic place - accompanied by soothing music and slow movement. The recurring motif of the circle reinforces the idea of the equalisation of power.
Top Down.
From the support structure. These forms are attached to the interior of the bridge, using compression to keep a bar, which suspends the meeting space via chains, in the air.
Versace's Office
The cone - a male representation of power. Ironic perhaps, that it should be used as the shape of an office dominated by a woman. The symbol represents the shifting power values - a womans dominance of power, regardless of her gender. The twisting tentacles surrounding the office imply the constantly changing nature of the fashion industry - where Versace holds her power

The view at the top. Versace in her office, overlooking the skies.

Wednesday, June 18, 2008
Monday, June 16, 2008
Update
Images etc. will be uploaded when i am able!
Wednesday, June 4, 2008
notes
steve jobs: keep it simple
smooth lines
do it all in sketch up so more rounded shapes can be created.
lower space - doesnt seek too much glory (puts most of his money back into company)
versace: extravagent, fake/artificial.
upper space
power extending from fashion
idea: starting room has 2 exits, one way takes you through a teleporter that lands you back where you left. other way.. less desirable, expands and ultimately provides a better path. lesson: dont be afraid to go against instructions.
elevator IS the final room, takes person to meeting space (or perhaps it is the meeting space itself.)
Tuesday, June 3, 2008
SketchUp Elevator - Donatella Versace
Rough and harsh looking - but still posessing a certain elegance - visible to some but not others. This elevator is inspired by any one of the images of Versace you can find on google. Her fake, plastic 'beauty' rivals her power and wealth. In this way, I have created something that will look beautiful in motion, but motionless, its harsh shapes and angles cause it to look undesirable. The elevator opposes the one used by Jobs in that the rider is completely exposed. I believe this to more closely reflect versace's nature, extravagent and outgoing. It almost serves as a platform to promote versace, but this is juxtaposed by the motion of the elevator going downwards, equalising the two clients. The elevator itself posesses a mini runway, which is representative of the root of versace's power.
Pictures:



http://sketchup.google.com/3dwarehouse/details?mid=f6baf73eadb737f8eb2bbc3e85e3a6fd
SketchUp Elevator - Steve Jobs.
Construction is smooth, minimal and professional. this is the way that I see Steve Jobs, and his relationship to power. The elevator will subtley spin on its way up to the meeting space - linking it to the elevator that will bring versace down to the meeting space. I believe this relationship is important, as the meeting space is a region where the 2 clients are equalised - despite their differences. By linking the elevators - the vehicles that will bring each client together, this equalisation of power has begun before even reaching each other.
Pictures:




http://sketchup.google.com/3dwarehouse/details?mid=8b159a4b5b0353beb2bbc3e85e3a6fd