Tuesday, June 3, 2008

SketchUp Elevator - Steve Jobs.

Inspired by the shape of an apple (literal, yes, but aesthetically pleasing and minimalist). Gaps in elevator provide an (obstructed) 360 degree view of surroundings, allowing jobs to observe his surroundings, but only take in what he needs to.
Construction is smooth, minimal and professional. this is the way that I see Steve Jobs, and his relationship to power. The elevator will subtley spin on its way up to the meeting space - linking it to the elevator that will bring versace down to the meeting space. I believe this relationship is important, as the meeting space is a region where the 2 clients are equalised - despite their differences. By linking the elevators - the vehicles that will bring each client together, this equalisation of power has begun before even reaching each other.

Pictures:




http://sketchup.google.com/3dwarehouse/details?mid=8b159a4b5b0353beb2bbc3e85e3a6fd

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